Saturday, 28 April 2018

The Rise of Guro Lolita

Are you ready for Half-o-Ween? (Thats half way between two Halloweens). 
In 2016 I wrote an article on for Wunderwelt on Guro Lolita, describing the basics of the sub-style and asking if you would choose to wear it for halloween. Since then, the style has gained a lot of popularity. It may not be the most popular sub-style of lolita yet, but it has become more popular than I ever imagined it would.
When I last wrote about Guro Lolita, our options were limited.
The Metamorphose nurse sets were, and perhaps still are, the holy grail items for any Guro Lolita.

"Hopsitality Doll", the original metamorphose nurse set from 2003.
 
And "Engelsbeginn", the re-release in 2012.
Then, there was some less well-known, but equally great options;
 

That year [2016], Royal Princess Alice released the Dark Night Hopsital print for Halloween.
 
And things have been slowly snowballing from there!
Taobao, Indie and Japanese brands alike have all been making guro lolita designs lately. This may be partially due to the "Menhera" subculture that recently gained popularity.
"Menhera (メンヘラ)* is a japanese slang term derived from “Mental Healther*”. It became the spark of a sickly cute (病みかわいい) aesthetic which takes the abiguous usage of the word “sick”, like as an insult for something nonconformist, literally as reflection of the social stigma which still hides behind the surface of “kawaii culture”." (from fyeahmenhera.tumblr.com/info) While menhera itself does seem to focus more on a softer, cuter image. There has been an increase in medical themes in fashion, and perhaps that did influence a lot of guro lolita. Here are just some of the wide variety of guro lolita items that have been released in the past year and a half:

Alice and the Pirates Nurse set for Halloween 2017.

Alice and the pirates "Secret Hospital For Dolls"

 
Angelic Pretty's "Fancy Hopsital"


Dangerous Nude's Trevor Brown Collab Print


Diamond Honey's Medical Tools print

Elegy's special re-release of "Eat Your Heart Out"
League of Fang insect collector print
 



If there are any I've missed out, please do leave a comment letting me know!
What do you think of Guro Lolita? Has your opinion on it changed over the past year? Would you wear it, even outside of Halloween?

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